DETAILED PROGRAM CHECKLIST FOR COURSE MANAGERS
Step 1: Purchase a Donation Bin for the counter at your cashier station:
- A suggested contact: http://www.azardisplays.com
- Item#206001 (9” X 5” X 5”; w/ letter-size insert)
- Save this quality bin for use each year.
Step 2: By March 22 each year, contact Amy (via email):
- If you are a new participant: Please give Amy your name and mailing address so that she can send you the prior described posters and customer donation forms.
- If you are a returning participant: Please indicate that you are onboard for the coming year and any quantity change needed in customer donation forms.
Step 3: Select a customer prize for your “drawing”
- Grand Prize: Be creative; customize this gift. If possible, “trade out” for merchandise through another local merchant. Suggestions: a restaurant meal for two and night at a local resort; or a ride on a local attraction and a round of golf for two.
- Secondary Prizes: As you see fit. These could be rounds of golf and/or a T-shirt.
Step 4: Prior to event, educate your cashiers:
- Regarding the benefiting charities: Please review with your employees the three charities we are supporting—especially how each support our troops and veterans. Have your team review the website of each charity.
- Regarding our suggested procedures at the point of purchase: Please review the material in “Step 5” with your employees.
Step 5: Cashier Suggestive Selling at point of purchase:
- To encourage customer participation: Near the completion of selling a round of golf (or retail, food/beverage item) to a group, have your cashier pull out a “customer donation form” and ask the customer:
- If a credit card transaction-- “Would the customer like to donate a dollar to benefit three charities, which support our wounded, their families and the survivors of fallen military members -- automatically placing them in the running for a drawn prize?” Suggestion: these $1 transactions could be entered in your cash register on a separate, designated key (perhaps the “Misc. Income- non taxable” key); this extra dollar tagged on to the total sale.
- If a cash transaction/ when your cashier is giving back cash change: “Would you like to make a cash donation to benefit 3 charities, which support our wounded, their families and the survivors of fallen military members? A cash donation of $1 or more automatically places you in the running for a drawn prize.” Suggestion: These donations need not be run into the cash register, but rather the customer can place any cash amount in your donation bin—located near the cash register.
- If the customer donates at least $1.00:
- Thank the customer.
- Pull out a provided, colored “Customer Donation Form” and allow the customer to sign the front of the form.
- If the customer would like to register for the drawing—simply have them place their phone number and/or email address on the back of the form.
- Per the Manager’s direction, neatly place the signed customer’s donation form on the wall or counter (using a putty, which will not pull paint off)—to further encourage participation.
- If the customer does not donate:
- Be pleasant, smile, thank them and carry on as normal-- showing them where the first golf hole is located, etc.
Step 6— After Memorial Day
- Cash Donations: Count the total amount collected in the “donation bin”, during the entire two or three-week period.
- Credit Card Donations: Add up the total “Misc. Revenue—non taxable” items that were run through your cash register as “Misc. Income—non taxable” during the subject period.
- Cut Checks to Charities: Take the total cash and credit card donation amounts collected, divide the amount 3 ways and send the proceeds directly to the recommended charities—addresses found in the “Benefiting Charities” page.
- Perform your free drawing: From the collected “Customer Donation Forms”, make your drawing and send the prize(s) to the winner(s).